Managing Beyond Automation: Business Value in the AI Era
The initial phase of
enterprise artificial intelligence was characterized by automation, focused
primarily on operational efficiency and cost reduction. However, sustainable
business value in the AI era extends beyond task automation. Contemporary
competitive advantage is derived from augmentation, wherein artificial
intelligence enhances human judgment, creativity, and strategic
decision-making. Effective management in this context necessitates a
fundamental redesign of organizational processes, the cultivation of data
literacy across all levels, and the establishment of robust governance
frameworks to ensure ethical, transparent, and accountable AI deployment.
In
addition to papers on the conference theme, scholars may submit papers on any
aspect of the traditional disciplines of management such as accounting,
marketing, economics, finance, OB, HRM, MIS, entrepreneurship, quantitative,
methods, operations, etc.
Address:
Indian Institute of Technology
Roorkee - Haridwar Highway
Roorkee, Uttarakhand 247667
Contact
Number: +91 364 230-8000
There
are a large number of hotels available in Roorkee; a few hotel's names are
listed. Please click below to see details,
List of Hotels
There are limited rooms available in the IITR guest house. Please email apjcentre@iimshillong.ac.in for details.
The IITR hostel has few rooms available for the conference participants. For hostel reservations, you may contact Mr. Hitesh Gamit at +91 92333 22384 or email a request to apjcentre@iimshillong.ac.in.