About Us

- Institute

- Department




- Hon. Secretary

- Principal


- Convener

- Eminent Professors

Conference Committee

Advisory Committee

Editorial Board



Keynote Speakers

Mr. MKHH Jilani

Mr. Abhijit Ballurkar




Disclaimer: The contents, facts, views and analysis in this work are entirely the responsibility of the Authors/ editors.


About Conference


As the consumer society evolves over the ever-changing issues it faces, there lies an obvious transformation within the marketing disciple. It is evident in the way marketing has transformed from product-centric to customer-centric in the past. What we all are experiencing today is the beginning of yet another such transformation from customer-centric approach to more comprehensive approach towards marketing wherein consumers are becoming more value-driven in terms of social and environmental connection and not just utilitarian or hedonic. In other words, there is a drive towards sustainable development.

Welcome to National Conference on Marketing and Sustainable Development as part of a platform for experiencing the beginning of marketing transformation into a new phase. The conference is organised by Department of Business Administration, Annamacharya Institute of Technology and Sciences (Autonomous), Rajampet and supported by Indian Council of Social Science Research, New Delhi.




ISBN: 978-1-943295-10-4




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