Welcome to the Ninth AIMS International Conference on Management (AIMS-9) jointly organized by Foundation for Liberal And Management Education (www.flame.edu.in) and AIMS International -The Association of Indian Management Scholars (www.aims-international.org). The conference is also supported by International Forum of Management Scholars (www.infoms.net), International Journal of Operations and Quantitative Management (www.ijoqm.org), and AIMS International Journal of Management.