Consumer Buying Behavior in Fashion Retailing: an Empirical Study on Men’s Fashion Apparels
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Impact of Perceived Deception on Consumer Behaviour: The Case of Detergent Powder
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Factors Affecting Impulse Buying of Beauty Products
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Star Rating: Role of Sales Person at Retail Outlets in Promoting the Benefits
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An Empirical Study to Measure Millennial’s Buying Behavior with Reference to Cause Related Marketing: - Examining Moderating Role of Cause Brand Congruence in Western India
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