Marketing

 

Issues in Consumer Behavior

RRK Sharma

 

Brand Engagement and Brand Personality an Empirical Study of Customer Behavior at “Kidzania” theme Park

Swapna Tamhankar, Prakash Pandit

 

Consumer Attitude towards Reliance Jio in India

Surabhi Singh

 

Baahubali –A Milestone of Indian Cinema: Digital Marketing Case Study

Sakshi Kotecha, Namrata A Patil, Giri Y. L, Sandip Rakshit

 

Alternative Low-Cost Marketing Strategies

Amir Hafizullah Khan, Abhijeet Arun Agashe, Rijuta Joshi